- Definition of the general strategic line.
- Marató model
- Basic characteristics of the route.
- Sport director's proposal.
- Actions for improving social and civic acceptance of the Marató by citizens.
- Dynamiser of social and sporting support initiatives.
- Evaluation of promotional and organizational progress reports of the Marató de Barcelona.
- Evaluation of the results of each edition and and improvement proposals.
- Recruitment and establishment of conditions with
the company responsible for the promotion, fundraising and organization.
- Communication and promotion campaign for citizens.
- Basic infrastructure of the city for hosting the Marató.
- Coordination of municipal services.
- Contact with the municipal police.
- Executive organization of the Zurich Marató Barcelona.
- Recruitment of the sports director.
- Recruitment and management of managers work for the Marató services.
- Marketing plan.
- National and international promotion plan.
- Merchandising of the Marató de Barcelona.
- Management and merchandising of the television rights.
- Recruitment of elite athletes.
- Race logistics.
- Complementary activities (Expo Sports, Kids Race by CaixaBank, Breakfast Run by MRW, Pasta Party, ...).
- Design and management of the official webpage (www.zurichmaratobarcelona.es)
- Design and implementation of the activities programme.
- Social programme and tourist offer of the Marató.
- Definition, merchandising and coordination of tourist packages.