The Expo Sports 2021 will be held in the 8th Pavilion of Fira de Barcelona and attracts more than 45,000 athletes every year, making it the reference sport fair in Spain. It is the meeting point for all sports enthusiasts and for the participants of the Zurich Marató Barcelona that takes place during the same weekend. So, we find experienced athletes, marathon rookies, trail runners, triathlon lovers, cycling enthusiasts and even egamers. After a 2019 with more than 100 exhibitors, a 18,000 m2 area, unique brand activations for 2 days, this 2021 promises to expand the experience of visitors and brands have the opportunity to be part of it.
The Expo Sports gives brands and visitors the opportunity to share, news, novelties, experiences and knowledge. It is the opportunity to bring and connect brands with thousands of athletes during a sports week in Barcelona. Exhibitors of different sports will offer advice and inspiration to those visitors who will go through the event. Visitors are a mix of marathon participants and general sportspeople passionate about their activity in a reference city such as Barcelona, ??so if you are a retailer, sportswear, technology or nutrition brand, or want to launch a new product, this is the place to be. This year we launch a new concept of central stage with which we want to improve the visitor experience thanks to interviews, Q&A, presentations and activities. Brands will have this scenario to personalize their values towards visitors with their own brand ambassadors, this activity on stage will help increase their visibility in the event. An iconic location in the center of the city, easy to get there is an opportunity for brands to show their novelties, interact and take advantage of this massive event.